Missionaries, not Mercenaries, will Turn the Tide on Climate Change

You read about a lot of big ideas in business these days, and especially in Silicon Valley. Companies and founders talk a lot about culture, values, and mission. What do these things really mean, and how do they look in action? What makes a company mission-driven as opposed to profit-driven like any other? When the pressure goes up, that’s when you find out what your culture is really made of: Are you guided by values or by expediency in the moment?